Quick timeline recap:
Sometime in January, a certain person playing president signs some dumb immigration order. People explode.
About, um, two days later, our Budweiser Super Bowl spot that tells the story of Anheuser-Busch's immigrant founder drops.
Yeah, totally how we planned it.
Some people loved it. Some people really, really, really hated it. And us. And probably our families. But that's okay; it was a story about the original American Dream that needed to be told, then more than ever.
Halloween is hard work. Like carving Jack o Lantern's. Who carves Jack o Lantern's right? No one, that's who. Mom needs a break from that stuff.
So we created Jake, Jack's more hacked up cousin, as the spokespumpkin's for Kit Kat's Halloween campaign. There to remind moms on TV and social to give themselves a break during the Halloween madness.
We filmed Jake pontificating on his porch about Halloween, cut a behind the scenes “OutJakes” reel, and gave people the chance to carve their own — which some people actually did (check out the bottom of the page). Imitation is the sincerest form of flattery, that sort of thing.
Did you know guys have two different types of sweat? We didn't either.
But we soon learned that while gym shorts aren't stink-free, the real culprit is stress sweat. The sweat you get when your adrenaline kicks into overdrive and your pores seep nutrients. The nutrients attract bacteria. The bacteria eat the nutrients, and then, for all intents and purposes, fart them out. And that, my friend, is why you stink.
It's possible I left out a few pertinent details. Hopefully these spots we made help fill in the gaps.
When Budweiser shows up to the 2018 World Cup in Russia, they do it in style. With thousands of make-believe drones delivering beer to people watching soccer (football? futbol?) to millions of people around the globe. Budweiser does this because we say so. Move magic, baby.
We launched at World Cup with a giant, big, expensive global spot, and were live for the whole thing, on the ground in Russia, tweeting, posting, capitalizing, optimizing and doing other action verbs that sound productive. You could say Budweiser took over the world with a fully integrated campaign and an army of self-aware drones, but that would sound terrifying.
Weird and sticky.
Bronze Lion // Film // Cannes 2012
Shortlist // Cannes 2014 // Mobile
We hijacked the Super Bowl (for free-ish) with real time Vine responses to major brands' commercials.
The New York Times thought it was cool.
Ad Age thought it was worth mentioning, so we got that going for us.
And these people thought it was pretty cool, too. So thank you, lovely citizens of SimplyMeasured.com. You're awesome.
It’s hard to find a designated driver when you need one. So what if, instead of drinkers having to find a designated driver, the designated driver could find them?
Using the existing partnership between Facebook Messenger and Uber, we created the world’s first proactive designated driver service. To do this, we developed functionality that detects when someone is consistently misspelling words (or “drunk-texting”) to prompt them if they need a ride home. This connects drinkers with designated drivers at the very moment they need one, preempting the decision to drive drunk.
Science says TV is the best thing ever. Or was. Until the NBC Universal suite of apps empowered people to watch TV without the TV. Making those apps the Best Ever.
After these three spots launched the campaign, we taught people how to sign in, and then set out to share the power of TV Everywhere with everybody. So we hooked up WiFi to regular, mundane objects to create NBCU Watch Spots (or what we liked to call the Best Objects Ever).
Users could find these Watch Spots on Google Maps so they knew where they could get some wifi to watch TV on their phone or tablet.
All in the name of proving that NBCU's apps truly are the Best Ever.
CDs: Dustin Tomes, Harrison Luongtran
Second-time moms know what's good.
So does Creativity.
Silver // New York Festivals 2014 // Branded Entertainment
Bronze // Clios 2014 // Film Campaign
A tweet-powered taxi service that drove restless kids (and their sleep-deprived parents) around Brooklyn until the babies fell asleep.
Along the way, parents told us about that whole parenting thing (see the films below).
Creativity picked it up.
And some shameful self-promotion, courtesy of Bloomberg News.
This is what it's like in the world of Toaster Strudels. Trust me. We asked them. And then we made these.
The holidays aren't just a time for love and warmth and seasonal cappuccinos. They're also a competition to find the best gifts. And the best gifts are usually the ones that have a power button. Enter Best Buy, tech mecca of the world.
By appealing to people's inner hunger to come out on top of the holiday gift-giving hierarchy, Best Buy could sell some more TVs. And laptops. And headphones. And probably an extra unit or two of Shark Blast & Scrub Steam Pocket Mops in either white or plum (although we don't really have the stats to back that up).
We had a hand in bringing this campaign to life. And here were some of our favorites.
ECDs: Lisa Topol, Derek Barnes
CDs: Karl Haddad, Kevin Kearse
Other important creative people: Stu Rubin (CW), Aimee Perrin (AD)
We were asked to put together a motivational sales video for our Kool Aid clients. Powerful stuff.
Letters from the smoothest man on earth, Keith Stone, that you could personalize and send to somebody.
We had very little money to make this brand film for Jameson. But there's a good deal of heart in it. Also, a good deal of whiskey. Which always makes things better.
A severed head belts out "Runnin' With the Devil." Remarkably, he can hit the same notes as David Lee Roth. Even without vocal cords.