The holidays aren't just a time for love and warmth and seasonal cappuccinos. They're also a competition to find the best gifts. And the best gifts are usually the ones that have a power button. Enter Best Buy, tech mecca of the world.
By appealing to people's inner hunger to come out on top of the holiday gift-giving hierarchy, Best Buy could sell some more TVs. And laptops. And headphones. And probably an extra unit or two of Shark Blast & Scrub Steam Pocket Mops in either white or plum (although we don't really have the stats to back that up).
We had a hand in bringing this campaign to life. And here were some of our favorites.
ECDs: Lisa Topol, Derek Barnes
CDs: Karl Haddad, Kevin Kearse
Other important creative people: Stu Rubin (CW), Aimee Perrin (AD)