Halloween is hard work. Like carving Jack o Lantern's. Who carves Jack o Lantern's right? No one, that's who. Mom needs a break from that stuff.
So we created Jake, Jack's more hacked up cousin, as the spokespumpkin's for Kit Kat's Halloween campaign. There to remind moms on TV and social to give themselves a break during the Halloween madness.
We filmed Jake pontificating on his porch about Halloween, cut a behind the scenes “OutJakes” reel, and gave people the chance to carve their own — which some people actually did (check out the bottom of the page). Imitation is the sincerest form of flattery, that sort of thing.