When Budweiser shows up to the 2018 World Cup in Russia, they do it in style. With thousands of make-believe drones delivering beer to people watching soccer (football? futbol?) to millions of people around the globe. Budweiser does this because we say so. Move magic, baby.
We launched at World Cup with a giant, big, expensive global spot, and were live for the whole thing, on the ground in Russia, tweeting, posting, capitalizing, optimizing and doing other action verbs that sound productive. You could say Budweiser took over the world with a fully integrated campaign and an army of self-aware drones, but that would sound terrifying.