Halloween is hard work.
Like carving Jack-o’-Lantern's. Who carves Jack-o’-Lantern's right? No one, that's who. Mom needs a break from that stuff.
So we created Jake, Jack's more hacked up cousin, as the spokespumpkin's for Kit Kat's Halloween campaign. There to remind moms on TV and social to give themselves a break during the Halloween madness.
Jake was a fun guy to work with. And gave us more than enough BTS footage for an extended cut of “OutJakes” we aired on social.
Jake had a lot to say. So we ran a social series featuring Jake’s “Musings”
An army of Jake clones took over porches across America.
We made a stencil available on social so people could carve their own Jakes. And plenty did.
The results were in. And they said we did a pretty good job.
