Did you know the average NFL fan spends 690 minutes a week on football?
690 MINUTES!!! That’s more minutes than you’d spend doing almost anything else, ever. But, did you also know that it only takes 1 minute to make a plan so you don’t drive drunk? That’s a whole 689 minutes less than you spend on football.
In a first for Diageo — and in partnership with MADD and the mighty NFL — we created a huge platform to take on impaired driving. It started with a series of spots that aired during NFL games, including the NFL’s Christmas Day slate.
On social, we gave people a bunch of reasons why they should Take a Minute and Make a Plan, in case it wasn’t already kinda obvious.
Plus gave them a bunch of ways they could get home, once they decided to make a plan.