So here’s what happened: Ben Affleck loves Dunkin’. So someone said, “hey Dunkin’ should totally make a commercial with him!” Which turned into, Ben’s gonna just man the drive-thru at a random Dunkin’ location in the Boston area, which turned into a ton of great footage, which we then had to turn into a Super Bowl campaign in like a week. Here is that campaign.
the :30 ran on the biggest stage of all — the Super Bowl
But there was more than enough footage for social content, including a 60 second extended cut “outtakes” version that kept the conversation going, well after the final whistle.
This work appeared in the days leading up to the game on social and out of home to tease Ben’s appearance.
The campaign kinda blew up. And we have the case study to prove it.
One Show – 2023 - Merit - Social Media
USA Today Ad Meter – Super Bowl - #4 - Dunkin’ Something’s Been Brewin’